Services · Xtract Content

One creative partner. Every stage from idea to impact.

Social media · Community
Video · Reels · Photography
Influencers · UGC

We help ambitious brands turn business goals into clear ideas, cinematic visuals and content systems built to work across every screen. Strategy, production and delivery stay connected — so nothing gets lost between the brief and the final frame.

What we solve

Content should do more than simply look good.

Good production starts long before the shoot. We define the audience, message, format and role of every asset first — then shape the creative around what the brand actually needs to achieve.

That gives you one connected system instead of disconnected outputs: strategy that guides production, production designed for distribution, and content that stays consistent wherever your audience sees it.

How each service works

We run your pages day to day, so your brand shows up on time every week without you chasing it.

01 / 03

Social Media
Management

Social media pages being planned on a laptop
Best forBrands that post often but have no team for it
How it runsMonthly retainer
Includes
  • Page handling
  • Content calendar
  • Community management
  • Monthly reporting
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We plan, shoot and edit the content your pages run on, in batches that last you weeks.

02 / 03

Content
Creation

Camera set up for a brand shoot
Best forBrands that need fresh video and photos
How it runsPer shoot or monthly
Includes
  • Video production
  • Reels and shorts
  • Photography
  • Editing and captions
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We find creators your audience already trusts and run the campaign from shortlist to report.

03 / 03

Influencer
Marketing

Creator shoot for an influencer campaign
Best forLaunches and product pushes that need reach
How it runsPer campaign
Includes
  • Creator sourcing
  • Campaign management
  • UGC creatives
  • Performance tracking
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One production. More value.

We plan for the whole content ecosystem.

The Xtract approach

Capture once.
Build many ways.

Instead of thinking asset by asset, we design production around the campaign, platforms and future content needs — helping each shoot create a deeper library of usable brand material.

01 / Hero

Brand film

The central story or campaign asset that carries the main idea.

02 / Social

Short-form edits

Hooks, reels, teasers and cut-downs designed for fast-moving feeds.

03 / Still

Photography library

Campaign, product, people and behind-the-scenes imagery from the same visual world.

04 / Growth

Creative variants

Alternative intros, lengths and crops that give campaigns more room to test and learn.

How we work

A clear process protects the creative.

STEP 01

Discover

We understand the business, audience, objective and context behind the brief.

STEP 02

Shape

Strategy, message, creative direction and deliverables become one clear roadmap.

STEP 03

Prepare

Scripts, schedules, references, logistics and production details are locked before shoot day.

STEP 04

Create

Production and post-production move through defined milestones with focused reviews.

STEP 05

Deliver

Final assets are organised and exported for the platforms, formats and teams that need them.

Where we fit

Different briefs. One visual standard.

01

Brand launches & campaigns

Hero concepts, launch films, photography and channel adaptations.

02

Products & consumer brands

Product storytelling, lifestyle visuals, demos and social-first content.

03

Corporate & B2B stories

Founder films, people stories, testimonials, capabilities and process films.

04

Real estate & spaces

Architecture, amenities, environments, walkthrough storytelling and lifestyle content.

05

Always-on social content

Repeatable content series, shoot days and a consistent stream of platform-ready assets.

06

Custom production briefs

When the project does not fit a standard box, we build the right production system around it.

Frequently asked

Before we create, let's clear things up.

Straight answers to the things clients usually want clarity on before a project begins.